永春陂濕地生態公園綠色生活地圖實境解謎遊戲

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Yongchunpi Wetland Ecological Park Real-life Puzzle Game

1.專案價值

台灣荒野保護協會台北分會推廣綠色生活地圖多年,但推廣志工人數卻日益短缺,平均一位志工的影響人數約200位/年。因此我們在思考,除了〝主動式〞的推廣方式,有沒有〝被動式〞的推廣手法可以運用?有一天,家中兩個孩子在沙發上玩手機,正要阻止他們遊玩時,我卻反被手機上的遊戲所吸引,因此我和兩個孩子在沙發上一起玩了起來,因為實在是太好玩了!但孩子因此失去了接近大自然的機會,因此我決定找出比手機遊戲更好玩的東西。但去任何地方似乎都無法引起孩子們的興趣,直到我說要去玩「實境解謎遊戲」時,孩子們愣了兩秒鐘,似乎有勾起他們的興趣,我說只是去玩很無趣,不如自己設計一個,就這樣「永春陂濕地生態公園綠色生活地圖實境解謎遊戲」就此誕生!

1. Project Value 

The Taipei Branch of the Taiwan Wilderness Conservation Association has been promoting Green Living Maps for many years, but the number of promotion volunteers is increasingly scarce. On average, one volunteer affects about 200 people per year. Therefore, we are thinking, in addition to "active" promotion methods, are there any "passive" promotion methods that can be used? 

One day, two children were playing on their mobile phones on the sofa. When I was about to stop them from playing, I was attracted by the games on my mobile phone instead, so I started playing with them because it was so fun! But the children lost the opportunity to be close to nature, so I decided to find something more fun than mobile games. 

I couldn't seem to arouse the children's interest until I said that I wanted to play the "Realistic Puzzle Game”. Thus my development of the "Yongchunpi Wetland Ecological Park Green Life Map Realistic Puzzle Game" was initiated!

2. 專案成果

「永春陂濕地生態公園綠色生活地圖實境解謎遊戲」只需要透過手機APP就能夠遊玩,而且一定要到現場才能使用,目前已經有超過6,000場的遊玩人次,推廣效果超乎預期。民眾在遊玩時不需要志工到場,真正達到〝被動式〞的推廣效果。

"Yongchunpi Wetland Ecological Park Green Life Map Real-life Puzzle Game" can only be played through the mobile App, and it must be used on-site. Currently, there have been more than 6,000 visitors, and the promotion effect has exceeded expectations. People do not need volunteers to be present when playing, truly achieving a "passive" promotion effect.

3. 因為這個綠活圖活動而發生了什麼變化?

「永春陂濕地生態公園綠色生活地圖實境解謎遊戲」現在已經納入公園附近學校的必修課程,學生透過遊戲更加認識自己的學校周邊環境,也從遊戲中激發學生與大自然環境結合創意的可能性。一般民眾來此遊玩,不再是走馬看花,而是透過遊戲深度體驗。

3. What changes have resulted?

"Yongchunpi Wetland Ecological Park Green Life Map Real-life Puzzle Game" has now been included in the compulsory curriculum of schools near the park. Students can better understand their surrounding school environment, and the game can also inspire the students' creativity in integrating with the natural environment. When ordinary people come here to play, they no longer just take a quick look, but experience it in depth through games.

4. Green Map使用線上實境平台有什麼影響

好玩!有趣!是讓民眾體驗最佳的推廣方式,一旦「綠色生活地圖」與「好玩」畫上等號,那民眾將會越來越喜歡「綠色生活地圖」,進而愛上自己的家園。

4. What are the impacts of using Green Map’s online reality platform? 

Fun! interesting! It is the best way to promote people's experience. Once the "Green Life Map" is equated with "fun", people will like the "Green Life Map" more and more, and then fall in love with their own homes.


Share an outcome, lesson learned, or a story from your Green Map project! Add yours with this Survey Thanks! Here's the Legend for these special Icons

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